RTHarris Custom Builders: a portfolio that reads like a magazine.

The situation

RTHarris has been building custom homes since 2011. It is family-run — Rick Harris owns it, Kayla Harris runs finance and project management — and the positioning is stated plainly on the site: custom homes, on time and on budget.

That is a strong claim, and it needs proof rather than adjectives. The problem with most builder websites is that they flatten every project into a thumbnail. A renovation in Wellesley and a ground-up residence in Narragansett end up as two squares in the same grid, and the visitor has no way to tell which one resembles their own job.

What got built

A multi-page editorial site where each project is written up as a case study with its own address, its own photography, and its own story. The published set covers a range on purpose, so a prospect can find the job that looks like theirs:

• Weston Residence, Weston, Massachusetts
• Rhode Island Residence, Narragansett, Rhode Island
• Wellesley Renovation, Wellesley, Massachusetts
• Sharon Landscape, Sharon, Massachusetts
• Westport Residence, Massachusetts — published as coming soon

Four service pages sit alongside them: new construction, additions and renovations, full-scale remodels, and kitchen and bath. A dedicated team page puts Rick and Kayla on the record with names and roles, which for a family business is a large part of the pitch. The primary call to action is Begin a Project rather than a generic contact link.

How it is built

Static HTML with a template-driven build. Navigation and footer live in shared partials, so a change to either lands on every page at once instead of being pasted seven times. There is no content management system and no database behind it — the pages that ship are the pages that were written.

The editorial layout is the part that does the selling. Split heroes, meta strips carrying the facts of each build, story sections broken by full-width images, galleries, and credits. It is a longer read than a builder site usually gets, which is the point: the people who read to the bottom are the people who call.

Where it stands

The site is live at rtharris.com with the project case studies, service pages, about, and team pages published. Coverage is stated across Greater Boston, MetroWest, and Rhode Island, and the Westport residence is flagged as coming so the work index has somewhere to grow.